Saturday, May 26, 2012
Here's an interesting strategy Kotex uses to get customers to switch to their product. This commercial along with a few others, uses sarcasm and humor to make fun of how tampons are traditionally marketed. They're hilarious and have been extremely successful without ever even mentioning what makes their product better than the competition. It's all about image.
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About Me
- jpgreenapple
- Gastonia, North Carolina, United States
- Hi! My name is Haley and I'm a junior studying Political Science and International Business at Montana State University. I grew up in Savannah, GA and will be leaving in September for a year study abroad in England. I am obsessed with The Beatles (hence my domain) and also really enjoy the TV show Mad Men. In my free time, I love to go hiking and camping and just hang out with friends and family. Some fun facts about me: I am terrified of birds and refuse to eat anything blue.
As soon as I saw this advertisement I was hooked. I think it's strategy is far more effective than it's competitors.
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