Political Marketing

 I think the way politicians market themselves is really interesting. What makes a political advertisement effective? The issues? The way the American flag waves in the background? The fact that there's usually a dog? I don't think most people recognize how much political advertising is like regular advertising for products or services. They have target markets, air at strategic times of day, and they're purpose is to sway voters to choose them over competitors. Also, just like product advertising, their approaches range from humor to comparative, to enforcement ads. Here are some examples I like :)