Wednesday, June 20, 2012

Urgency & Pricing

Yesterday I went hiking with my little brother and we stupidly decided to hike the most strenuous trail to the highest mountain in North Carolina with no where near enough water. On the hike down, I kept thinking about how much I would actually pay for a bottle of water right then and there. This made me think about how companies can predict and react to consumer urgency. Like how electricity prices tend to rise in the summer in the south but in the winter in the north. Or how sports venues don't allow people to bring drinks into games, and then charge them $5 for a coke. I guess it just comes down to supply and demand, and although customers always complain about these situations, they are usually willing to pay the higher price with no lasting negative feelings towards the brands.
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4 comments:

  1. colegibsonJune 20, 2012 at 11:29 AM

    That's so true about sports arenas. Airports too last Christmas I went on a flight with only a carry on. They told me I couldn't take my deodorant so I left it. Then waiting around I decided to go look around in the gift shop and there was the exact same deodorant. i understand they are trying to make flights safer but they should be a little more comprehensive.

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  2. jpgreenappleJune 20, 2012 at 1:24 PM

    That's ridiculous. I didn't even think about airports, they're the worst. I had a 7 and 1/2 hour layover in Albuquerque last year and I had to pay $11 total for coffee and $5 for a magazine.

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  3. GrahamJune 21, 2012 at 8:39 AM

    We're practically breathing down each other's necks right now -- I'm in Waynesville, NC, visiting my parents! :-)

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  4. jpgreenappleJune 21, 2012 at 9:05 AM

    Wow, crazy! I love it here, the weather has been amazing all month!

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Gastonia, North Carolina, United States
Hi! My name is Haley and I'm a junior studying Political Science and International Business at Montana State University. I grew up in Savannah, GA and will be leaving in September for a year study abroad in England. I am obsessed with The Beatles (hence my domain) and also really enjoy the TV show Mad Men. In my free time, I love to go hiking and camping and just hang out with friends and family. Some fun facts about me: I am terrified of birds and refuse to eat anything blue.